Travel

Madeira: The Remote ‘Hawaii of Europe’

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23 October 2024

As a result, this far-flung corner of Europe has experienced a recent uptick in visitors since the Covid-19 pandemic. According to local guides, there has also been a major shift of the type of visitors coming as well. "There were families with children [coming after the pandemic], there were [digital] nomads, there were young people that were just trying to go somewhere," said Ana Isabel Faria, who works as a tour guide on the island. "They arrived here and said, 'Oh my God, where am I?' They were amazed." As more people discover Madeira's natural beauty, residents here are determined to maintain the island's laidback culture and preserve its delicate ecosystem.

A Tropical Paradise with Volcanic Origins
With its tropical climate, towering volcanic mountains, and striking black-sand beaches, it’s no surprise that Madeira, Portugal, has earned the nickname “Hawaii of Europe.”

A Rich History and Unique Culture
Located off the northwest coast of North Africa, this autonomous island chain boasts a distinct culture and history, attracting more travelers to its remote shores. Settled by the Portuguese in 1425, Madeira quickly became a center for sugar production and local arts, like the famous bordado Madeira embroidery. However, it’s best known globally for its fortified wine.

The Uniqueness of Madeira’s Wine
What sets Madeiran wine apart is its incredible aging ability, which gives it a complex flavor profile. By heating the wine to 45-50°C for several months, winemakers develop tastes ranging from dry, tangy Sercial to raisin or caramel-flavored Bual. This unique process ensures that the wine can age almost indefinitely.

A Hiker’s Dream: Levadas and Caminho Real
Madeira’s lush, mountainous landscapes are perfect for outdoor enthusiasts. One of the main draws is the 3,100km network of levadas (water channels), with popular hikes like the Levada do Caldeirão Verde. However, concerns about overtourism have led to recommendations like the Caminho Real trail, offering an immersive 181km journey around the island’s stunning natural vistas.

Beaches and Water Sports
Much like Hawaii, Madeira offers stunning multicolored beaches and crystal-clear waters. Whether it’s golden sand imported from Morocco or volcanic black-pebbled shores, the beaches are a major attraction, along with water sports like surfing, diving, and whale-watching.

The Rise in Post-Pandemic Tourism
Since the Covid-19 pandemic, Madeira has seen a surge in visitors, including digital nomads, families, and adventure-seeking young travelers. Local tour guides have noticed this shift, with many visitors being stunned by the island’s beauty.

Preserving Madeira’s Laidback Culture
Despite the increase in tourism, residents of Madeira are committed to maintaining the island’s relaxed atmosphere and protecting its delicate ecosystem for future generations to enjoy.