Audi’s Everest: The Challenge Ahead in Formula 1
Audi faces a monumental challenge in transforming its Sauber team into Formula 1 winners, according to boss Mattia Binotto. Officially entering F1 in 2026, Audi has been managing Switzerland-based Sauber since earlier this year.
A Long Climb to the Summit
Binotto, the former Ferrari team principal, emphasized the enormity of the task ahead, stating, « It’s not just climbing a big mountain; it’s like climbing Everest. It will take several years. » Consequently, the goal is to compete for championships by the end of the decade.
Currently, Sauber sits last in this season’s constructors’ championship, having failed to score any points with six races remaining. In light of this, Binotto remarked on the stark contrasts between Sauber and top teams: “The gap is big—whether in dimensions, personnel, mindset, or facilities.” Thus, the road to improvement appears steep.
A Firm Commitment to F1
Moreover, despite rumors about broader issues within the VW Group, which owns Audi, Binotto assured that there are no risks to the F1 project. « We are committed to staying in F1 until we win and beyond, » he stated. Therefore, the long-term vision is clear: Audi aims to set the benchmark in motorsport.
In a significant shift, the previous leadership team was dismissed due to concerns over progress, which paved the way for Binotto to take charge. He will work alongside Red Bull’s Jonathan Wheatley, who is set to join as team principal next year. This dual leadership structure aims not only to strengthen the team but also to foster effective collaboration.
Navigating Ownership Challenges
Furthermore, Binotto noted that Sauber’s struggles partly stem from the complexities surrounding Audi’s acquisition from Finn Rausing, which has left the team in a transitional phase. Additionally, the focus has shifted toward preparations for 2026, which has understandably affected development for 2024 and 2025.
Given these circumstances, Binotto stated that the only realistic objective is to improve year by year. He believes that the new engine regulations set to launch in 2026, emphasizing sustainable power sources, make F1 an appealing venture for Audi.
Future Driver Decisions on the Horizon
In terms of driver recruitment, Audi has signed German driver Nico Hulkenberg to a multi-year contract. However, the team is still deliberating on his teammate. They are weighing the benefits of pairing a rookie who can grow with the team against the potential advantages of an experienced driver who can help advance their goals.
As Audi embarks on this ambitious journey, the focus remains on building a competitive and sustainable future in Formula 1. Ultimately, ensuring that every step taken brings them closer to their ultimate objectives is crucial for success.
